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Douglas Hubbard is the inventor of Applied Information Economics and the author of several top-selling business math books.

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"Doug Hubbard, a recognized expert among experts in the field of risk management, covers the entire spectrum of risk management in this invaluable guide. There are specific value-added take aways in each chapter that are sure to enrich all readers including IT, business management, students, and academics alike."

Praise for The Failure of Risk Management -Peter Julian, former CIO of the NY Metro Transit Authority, President of The Alliance Group Consulting

"Doug Hubbard’s book should be required reading for managers and practitioners responsible for mitigating risk. If corporations and government are to regain the public trust, effective and broad-based risk management must be as natural as breathing."

Praise for The Failure of Risk Management -Ron Miller, FEMA CIO 2001-2002 former senior advisor, White House Homeland Security Transition Planning Office; Chairman, TeamRonMiller.com

"This book is remarkable in its range of measurement applications and its clarity of style. A must-read for every professional who has ever exclaimed, 'Sure, that concept is important, but can we measure it?"

Praise for How To Measure Anything - Dr. Jack Stenner Cofounder and CEO of MetraMetrics Inc.

"I use this book as a primary reference for my measurement class at MIT. The students love it because it provides practical advice that can be applied to a variety of scenarios; from aerospace & defense, healthcare, politics, etc."

Praise for How To Measure Anything - Ricardo Valerdi PhD, MIT Research Associate at Engineering Systems Division

"Doug Hubbard has provided an easy-to-read, demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. We encourage our clients to try his powerful, practical techniques."

Praise for How To Measure Anything - Peter Schay, EVP and COO of the Advisory Council

"I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question in business, in science, or in life . . . How to Measure Anything provides just the tools most of us need to measure anything better, to gain that insight, to make progress, and to succeed."

Praise for How To Measure Anything - Peter Tippett, PhD, M.D Chief Technology Officer at Cybertrust and inventor of the first AntiVirus software

Hubbard Decision Research provides training, consulting, and tools for the most difficult measurement, forecasting, and investment decisions facing organizations today.

For over 19 years, our vetted Applied Information Economics methodology has been applied across a diverse range of fields and industries, all over the world.

Applied Information Economics has been used to clarify a variety of difficult and risky decisions over the years in fields as wide ranging as insurance, mining, medical devices, military logistics, and many more. No matter how difficult your challenge in decision analysis, risk assessment, data gathering, and complex forecasting, Hubbard Decision Research can solve it!

The Impact of “Pulse”

"Information from the Pulse will become part of models that are dynamically simulating and forecasting businesses and the consequences of management decisions ... it will have at least the following four types of impact:" "Decisions based on responses to macro-trends...
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Hurdling Risk

By Douglas Hubbard CIO Enterprise Magazine, 06/15/1998 Hurdle rates are a minimum-ROI criterion used by some companies as approval of IT investments. Our research shows that if a proper Modern Portfolio Theory (MPT) approach is used, most IT hurdle rates are far too...
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Hunting Wolves in Wisconsin

Given the current pricing of wolf hunting licenses in Wisconsin, it is unlikely that revenue from the wolf licenses offset the negative effects wolves have from killing deer, livestock, and dogs. However, there are two caveats to this statement: first, to make this...
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Do The Math

Scott Berinato CIO Magazine, 10/1/2001 Berinato talks to several IT value experts including Doug Hubbard. [inactive...
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Welcome

Welcome to the consolidated forum for How to Measure Anything and The Failure of Risk Management. If you would like to make comments on either book, ask questions about examples, get philosophical about the nature of measurement and risk, or challenge us with an...
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Hubbard Decision Research uses the Applied Information Economics (AIE) method designed specifically for problems that seem unquantifiable.

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