The Zurich Risk Management Paper

Back in September of 2010, I had the honor of speaking at the Zurich annual Supply Chain Risk Management Conference in Lucerne, Switzerland.  As much fun as the event was, I was equally honored when they asked me to co-author their white paper on risk management.

This year’s risk management white paper is titled “Pushing the Boundaries”.  I wrote the section titled “Risk and Uncertainty”.  If you are familiar with my work, you will recognize the concepts I talk about.  But this has to be one of the more aesthetically attractive documents I’ve every participated in creating.

You can find the pdf on the Zurich Insurance website here:


Doug Hubbard

Pulse: The new book

My next book – Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities – is on track to come out in April.  We are just going the edit process for the manuscript.

This book is an expansion on a concept I mentioned in How to Measure Anything. I write about how sources of massive amounts of data on the internet can be used to track and forecast major trends.  Recent research shows how an analysis of millions of Tweets or Twitter can be used to forecast movie box office receipts or political opinions.  Google Trends data about the frequency of search terms can be used to track unemployment levels and flu outbreaks.  It is a vast new measurement instrument that is mostly untapped.

My publisher and the experts I asked to review the manuscript are excited about this book.  I’ll keep you posted.

Doug Hubbard