Feeling the Beat

Oracle, PROFIT, 2012

“Google searches, Twitter feeds, and even Amazon sales ranks produce a lot of data—data that can be used to identify trends in real time and help business leaders get ahead. ‘There’s a revolution in data about society,’ says Douglas Hubbard, author of Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities (Wiley, 2011). Here Hubbard tells Profit what the pulse is—and how to find it.” [view article]

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Quote of the Day

“Just as weather forecasting becomes more accurate with increased numbers of sensors and improved computational power, forecasting the “weather” of society will become just as scientific.” - Hubbard, Douglas W. (2011-05-03). Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities.

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Two Teams are Better than One

[wpcol_1quarter id="" class="" style=""][/wpcol_1quarter] [wpcol_3quarter_end id="" class="" style=""]Case Study by Ben Worthen, analysis by Douglas Hubbard
CIO Enterprise Magazine, 07/15/2001

This case study by Ben Worthen documents how Hygeia’s two team business case development methodology works. Doug Hubbard explains that while the division of duties may have a positive effect on the business cases, Hygeia’s approach has the same problems as most traditional cost/benefit analysis. [view article] [/wpcol_3quarter_end]

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Meter Readers

[wpcol_1quarter id="" class="" style=""][/wpcol_1quarter] [wpcol_3quarter_end id="" class="" style=""]Case Study by Debby Young, analysis by Douglas Hubbard
CIO Enterprise Magazine, 01/15/2001

A case study written by Debby Young explains how Wisconsin Gas evaluated e-commerce projects with a method called “Loyalty Value Added”. In the “Critical Analysis” column Doug Hubbard explains that this is an impressive step in the right direction. However, there are two common pitfalls in using Real Option Valuation and probabilistic models that Wisconsin Gas (and everyone else) need to watch out for. [inactive link] [/wpcol_3quarter_end]

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Use Caution with Function Points

[wpcol_1quarter id="" class="" style=""][/wpcol_1quarter] [wpcol_3quarter_end id="" class="" style=""]Case Study by Bill Roberts, analysis by Douglas Hubbard
CIO Enterprise Magazine, 10/15/2000

A case study written by Bill Roberts of how Nielsen Media uses Function Points to manage outsourcing. Doug Hubbard’s commentary focuses on the shortcomings of FPA for that purpose. [inactive link] [/wpcol_3quarter_end]

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