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Now Available! This 4-page, laminated document is a handy quick reference for the How to Measure Anything book. It condenses key concepts, charts, and tables in a way that makes all the concepts of the #1 bestselling math book, How to Measure Anything, even more accessible. The Study Guide includes:

• - The flow chart for the Applied Information Economics method
• - Formulas for Monte Carlo simulations and statistical methods
• - The "Mathless" table for small samples
• - The procedure and chart for computing the value of information from ranges
• - The chart and procedure for estimating population proportions based on small samples
• - A chapter-by-chapter outline
• - Key terms, definitions, and concepts

Doug Hubbard, the author of How to Measure Anything and the inventor of Applied Information Economics (AIE) will describe how to use his methods to measure any “intangible,” to think of risk like an actuary, and how to look at any investments, policies or portfolios from a risk/return point-of-view. The first 3.5-hour module of this two-module training is the AIE Module I, an overview the AIE measurement approach designed for any analyst to C-level person who has responsibility for creating, reviewing or acting on business cases or performance metrics for IT or any other portfolio of investments. (See AIE Module I Product below for details)

The second 3.5-hour module builds on Module I and focuses on practical examples and cases. This module is updated with material from Hubbard’s new book, The Failure of Risk Management. In the AIE Module II, the participants will see and be involved in an application of AIE in a practical IT investment problem including:

• -Converting the basic business case to a Monte Carlo case with calibrated estimates
• -Computing information values and designing measurements
• -Plotting results against risk/return preferences and conducing basic portfolio optimization

Schedule for Fall 2010
Modules I & II are two 3.5 hours sessions taught on consecutive days on the following dates (All times are US Central Time)

• September 23-24, (Thursday, Friday), 9:00am to 12:30pm
• October 18-19, (Monday, Tuesday), 1:00pm to 4:30pm
• November 22-23, (Monday, Tuesday), 5:00pm to 8:30pm

Doug Hubbard will introduce the webinar participants to the Applied Information Economics (AIE) methods so they can measure any “intangible,” think of risk like an actuary, and look at any portfolio from a risk/return point-of-view. This introductory module is for anyone from the CEO and down who needs to find better measurement, risk analysis, and value assessment solutions. It includes the following topics:

• Introduction to Applied Information Economics & Measurement: A method for measuring anything and the three reasons why all perceived "immeasurability" is an illusion.
• Dangerous Pitfalls: Learn why some popular decision making and risk assessment methods may seem to work but don't.
• Understanding Measurement & Risk: Participants will learn how to think about risk quantitatively.
• Calibrated Probability Estimates: An introduction to methods to quantify your own uncertainty about anything.
• Monte Carlo Simulations: How we “do the math” when we have no exact numbers.
• The Impact: How AIE can radically effect what and how you measure and the decisions you make.

Schedule for Fall 2010
(All times are US Central Time)

• September 23, (Thursday), 9:00am 12:30pm
• October 18, (Monday), 1:00pm to 4:30pm
• November 22, (Monday), 5:00pm to 8:30pm

In this 3.5-hour webinar, Doug Hubbard will teach you the techniques behind subjectively assessing the probability of uncertain events and the ranges of uncertain quantities. This is an essential skill for anyone who needs to consider chance in decisions. Participants will see their skills measurably improve during the training with a series of "calibration exams." You will also learn some of the the techniques involved in training others to be calibrated.

Schedule for Fall 2010
(All times are US Central Time)

• September 24, (Friday), 1:30pm to 5:pm
• October 19 (Tuesday), 8:30am to noon
• November 22 (Monday), 1pm to 4:30pm

In this 90 minute webinar, Doug Hubbard will explain why many of the most popular decision support methods - including business cases, portfolio prioritization, risk analysis and even performance metrics - don't really work as intended. Many decision makers experience a kind of "placebo effect" and have confidence in their scoring methods and business cases. However, research shows their estimates and decisions are not improved at all and can even be much worse. Learning how to tell analysis methods that work from what doesn't should be the priority of every key decision maker. In order for a decision analysis method to "work," it has to be able to show that decision makers make better decisions and forecasts on average than they would using their intuition alone. Don't let your next big decision be made by something that makes you feel better about decisions but doesn't actually improve them on average.

Schedule for Fall 2010
(All times are US Central Time)

• September 23, (Thursday), 2:00pm to 3:30pm
• October 19, (Tuesday), 5:30pm to 7:00pm
• November 23, (Tuesday), 10:00am to 11:30am

This is the one-person, one-year AIE library access subscription designed specifically for individual analysts (as opposed to the organizational VIP subscription). It provides access to the following services and online HDR research, templates, and tools.

• - Common statistical analysis spreadsheet templates for analysts including the AIE Monte Carlo Wizard
• - Spreadsheet Tools for AIE workshops including calibration, risk appetite interviews, kick-off meetings, and final presentations.
• - PowerPoint and MS Word templates for AIE project deliverables including final reports for Risk/Return Analysis
• - 50% off of any single-person webinar fee.
• - Selected recordings of mini-webinars for measuring innovation, security, and more.
• - A free AIE certification exam
• - Published and unpublished articles and research about measurement, risks, and decisions.

For a quick answer about a measurement problem, Doug Hubbard will discuss your measurement dilemma with you in an enlightening one-hour phone consultation.

ACCESS TO THE HDR LIBRARY FOR CERTIFIED ANALYSTS & HDR ALLIANCE PARTNERS ONLY - This package includes a one-year corporate license for the entire AIE library of tools and member services. This includes the following tools and services:

• - Everything included in the Limited Subscription but with access for five persons
• - Three free seats at any scheduled HDR webinar
• - 50% off all attendees beyond the first three seats
• - Certify up to five individuals in the AIE method

The most powerful measurement tool for social trends, economics, company image and political opinions is also the most underutilized. The largest repository of human knowledge that ever existed – the Internet - is also the largest record of human interests and activities. But new tools are being rapidly developed that all a real-time assessment of these trends. It many cases, it would be similar to having the equivalent of a “Dow Jones Index” for your company image or the risks of terrorism.

From forecasting flu outbreaks to movie box office success, from measuring unemployment to consumer confidence, a combination of new tools and increased use of the internet offers a new and powerful opportunity for businesses and government. Even Amazon book ranks and ebay auctions can be used as indicators of public opinion and economic activity.

This webinar will introduce how this powerful resources can be used to assess market trends and public opinion before the slower and far more expensive, traditional government reports and Gallup polls are published. Any manager who doesn’t learn how to use this powerful resource will soon find themselves out of touch with the most important trends affecting their organization.

• September 23, (Thursday), 5:00pm to 6:30pm
• October 18, (Monday), 10:00am to 11:30am
• November 23, (Tuesday), 2:00pm to 3:30pm

This onsite workshop at your facility presented by Doug Hubbard includes a the one day analyst training course plus a one-day workshop to plan for how to implement what you learned in your organization. This course is for up to 15 people ranging from upper management to hands-on analysts. Day one includes all of the content of the AIE Webinar I & II including practical demonstrations of measuring intangibles, quantifying uncertainty and risk, computing the value of information and how these methods improve measurements and decisions. The second day is a workshop that focuses on how these methods could be applied to specific issues in your organization including performance metrics, investment portfolios, cost/benefit analysis, and risk management. The outcome is to identify specific, actionable next steps to get your organization on the path to improved measurements and management decisions. (NOTE: Travel costs not included in price and will be expensed separately if the purchase is made through this site. Contact HDR directly to make schedule and payment arrangements.)