About Hubbard Decision Research
Hubbard Decision Research (HDR) is the most capable firm on the market specializing in the economic analysis of Information Technology. HDR was founded by Douglas W. Hubbard, the creator of "Applied Information Economics" (AIE). Hubbard developed AIE as a practical application of scientific and mathematical methods to the Information Technology investment process.

"HOW TO MEASURE ANYTHING:
Finding the Value of Intangibles in Business"
Doug Hubbard's research in measuring the most difficult and "intangible" aspects of business, government and technology will culminate in his new book "How to Measure Anything: Finding the Value of "Intangibles" in Business" . The book, released in July of 2007, discusses how any problem, no matter how difficult, ill-defined, or uncertain can lend itself to measurement using proven methods. The book includes case studies on a variety of difficult measurement problems including IT risk, intellectual property, markets, etc.

 This book has its own website! This will provide downloads of spreadsheet examples from the book as well as discussion boards on real measurement problems from readers.

Join the Measurement Challenge 
Do you have an “immeasurable” in your midst? Is there a quantity that you think is too difficult to measure but might have bearing on important decisions if you could measure it?  Post your challenge on the “Measurement Challenge” page.  Hubbard will address it in future newsletters, write an article about it, or maybe even include it in a future book.  If you can define it and it has some relevant impact on business, then HDR can show you how to measure it.

More "Prediction" Markets Researched by HDR
More "Prediction Markets" Research by HDR "Prediction Markets" are a way to use the same collaboration methods used in the stock market to determine the chance of various future events. Ten years ago, Doug Hubbard conducted research that showed that "trading options" on events like political elections and technology development actually is a realistic way to set the probabilities of events. Now, Consensus Point is assisting Doug Hubbard in further research in the viability and applications for prediction markets.