“I use this book as a primary reference for my measurement class at MIT. The students love it because it provides practical advice that can be applied to a variety of scenarios; from aerospace & defense, healthcare, politics, etc.”
Praise for How To Measure Anything -Ricardo Valerdi PhD, MIT Research Associate at Engineering Systems Division
“If you can define the outcome you really want, give examples of it, and identify how those consequences are observable, then you can design measurements that will measure the outcomes that matter.” – Hubbard, Douglas W. (2010). How to Measure Anything: Finding the Value of Intangibles in Business.