(630) 858-2788

Learn more about Hubbard Decision Research

Find and download content referenced in our Publications

Downloads and VIP Subscriber Library

Feeling the Beat

“Google searches, Twitter feeds, and even Amazon sales ranks produce a lot of data—data that can be used to identify trends in real time and help business leaders get ahead. ‘There’s a revolution in data about society,’ says Douglas Hubbard, author of Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities (Wiley, 2011). ... Read More.


The Impact of “Pulse”

“Information from the Pulse will become part of models that are dynamically simulating and forecasting businesses and the consequences of management decisions … it will have at least the following four types of impact:” “Decisions based on responses to macro-trends will be faster. We won’t have to wait weeks—and certainly not 15 months as in... Read More.


Amazon’s email blast for Pulse

Amazon just sent out its email blast for my next book Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities. If you get those, you know what I mean (e.g., “If you like book X you will like this new book” etc.). With my previous books, this is usually the beginning... Read More.


Pulse is hitting the shelves

My new book, Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities, just came in the mail.  Amazon says it is available now and it should be on bookstore shelves in a day or two. This book seems to generate the most excitement of all of my books so far.   When I... Read More.


Pulse: The new book

My next book – Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities – is on track to come out in April.  We are just going the edit process for the manuscript. This book is an expansion on a concept I mentioned in How to Measure Anything. I write about how... Read More.