Given the current pricing of wolf hunting licenses in Wisconsin, it is unlikely that revenue from the wolf licenses offset the negative effects wolves have from killing deer, livestock, and dogs. However, there are two caveats to this statement: first, to make this assessment definitive depends on accurately estimating the worth of the life of... Read More.
“Google searches, Twitter feeds, and even Amazon sales ranks produce a lot of data—data that can be used to identify trends in real time and help business leaders get ahead. ‘There’s a revolution in data about society,’ says Douglas Hubbard, author of Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities (Wiley, 2011). ... Read More.
On page 173 of the 2nd edition of How to Measure Anything, I show a formula for estimating ratings points of a TV show based on the correlation to weeks spent promoting the show. The formula shown is actually an estimate of promotion weeks based on ratings points instead of an estimate of ratings points... Read More.
I talked to someone who has both a vision as well as an impressive track record for marketing. Tim Peter (www.timpeter.com) describes his services on his website as “proven solutions to improve your e-commerce results and your Internet marketing”. I came across his site because I got a Google Alert on a flattering review he... Read More.
“Information from the Pulse will become part of models that are dynamically simulating and forecasting businesses and the consequences of management decisions … it will have at least the following four types of impact:” “Decisions based on responses to macro-trends will be faster. We won’t have to wait weeks—and certainly not 15 months as in... Read More.
The people at Duct Tape Marketing interviewed me for my book Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities. You can find a short summary and the podcast itself here http://www.ducttapemarketing.com/blog/2011/05/12/slicing-real-time-search-for-trends-and-opportunities/ Doug Hubbard ... Read More.
Amazon just sent out its email blast for my next book Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities. If you get those, you know what I mean (e.g., “If you like book X you will like this new book” etc.). With my previous books, this is usually the beginning... Read More.
My new book, Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities, just came in the mail. Amazon says it is available now and it should be on bookstore shelves in a day or two. This book seems to generate the most excitement of all of my books so far. When I... Read More.