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“The highest return, lowest risk, investment in most IT portfolios would be implementing portfolio optimization based on proven quantitative methods.”
 

Hubbard Decision Research
Douglas W. Hubbard

Mr. Hubbard is the inventor of Applied Information Economics (AIE). His methodology has earned him critical praise from The Gartner Group, Giga Information Group and Forrester Research. Doug is an internationally recognized expert in the field of IT value and is a popular speaker at numerous conferences. His published articles are in Information Week, CIO Enterprise, and DBMS Magazine. He was formerly with Coopers & Lybrand and has over 18 years experience in IT management consulting including 10 years experience specifically in teaching organizations to use his AIE method. His other professional experience includes managing large IT strategy and software projects in insurance, manufacturing, nuclear power, banking and pharmaceuticals. Doug has an MBA in Management Information Systems from his home state at the University of South Dakota.

Reviews

"AIE's unique strengths are its processes for clarifying and quantifying 'unmeasureable' benefits, costs and risks and their presentation in a probabilistic model based on a range of estimates (versus single-point estimates). Thus, it structures an investment decision in economic terms with defined levels of risk/return."
The Gartner Group

"AIE represents a rigorous, quantitative approach to improving IT investment decision making…..this investment will return multiples by enabling much better decision making. Giga recommends that IT executives learn more about AIE and begin to adopt its tools and methodologies, especially for large IT projects."
Giga Information Group

"AIE-like methods must become the standard way to make (IT) investment decisions."
Forrester Research, Inc.

"The theory of Applied Information Economics is right on target. People that don’t use these methods will be missing a lot of opportunities."
Dr. Marshall Van Alstyne,
MIT Sloan School of Business

"AIE has cut through what has largely been an academic subject to develop practical techniques which can yield real benefits."
Dr. Reed A. Augliere,
The Open Group

"The only reason someone wouldn’t use AIE is they don’t know it exists......AIE is definitely unique."
John Mitchell,
Argonne National Laboratory

"We believe that by YE2000, 20% - 30% of the Global 2000 companies will use AIE processes.  CIOs will see the value of AIE to improve cost/benefit analysis  to support IT investment decisions, develop financial-based QA metrics to validate IT efficacy, and compile and use the AIE data for strategic planning input to identify the best return on investment/value (RIO/V) for both new and enhanced information systems."
Al Passori & Louis Boyle,
META Group, Inc.

"AIE will have a profound effect on our IT decision process because it focuses us on the right questions as a basis of good decisions"
CIO,
Axa Royal Belge

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