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HDR Staff

The staff at Hubbard Decision Research, or HDR, has a unique and strong background in not only the Applied Information Economics method, but financial analysis, consultation, research, and more. The staff at HDR combine their experiences, education, and know-how to help your organization gain answers you never knew could be determined. Contact HDR today and let our staff help you drive results through our in-depth financial analysis and educational resources on Applied Information Economics.

Douglas W. Hubbard


Mr. Hubbard is the inventor of the Applied Information Economics (AIE) method and founder of Hubbard Decision Research (HDR). He is the author of How to Measure Anything: Finding the Value of Intangibles in Business, The Failure of Risk Management: Why It’s Broken and How to Fix It, and his latest book Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities. He has sold over 100,000 copies of his books in five different languages.

Mr. Hubbard’s career has focused on the application of AIE to solve current business issues facing today’s corporations. Mr. Hubbard has completed over 80 risk/return analyses of large, critical projects, investments and other management decisions in the last 19 years. AIE is the practical application of several fields of quantitative analysis including Bayesian analysis, Monte Carlo simulations, and many others. Mr. Hubbard’s consulting experience and financial analysis totals over 25 years and spans many industries including insurance, banking, utilities, federal and state government, entertainment media, military logistics, and manufacturing.

In addition to his books, Mr. Hubbard has been published in CIO Magazine, Information Week, DBMS Magazine, Architecture Boston, OR/MS Today, and Analytics Magazine. His AIE methodology, has received critical praise from The Gartner Group, The Giga Information Group, and Forrester Research. He is a popular speaker at IT metrics & economics conferences all over the world.

Matthew Millar


Matthew Millar is the Manager of Consulting Operations at Hubbard Decision Research. Mr. Millar has used Applied Information Economics and his background in quantitative finance to assist clients across a diverse array of industries – including finance, oil & gas, commercial real estate, internet security, and pharmaceuticals; as well as in more boutique applications, such as agricultural research in the developing world and measuring the benefit of standards to the insurance industry. At HDR, he is also responsible for leading day to day operations, training, and leading client educational workshops and webinars.

Prior to joining HDR, Mr. Millar was a portfolio manager for the hedge fund Armored Wolf, managing a percentage of the funds and working directly with the CIO. Contributing both through direct returns and also through his improvements in the risk analytics system, Mr. Millar helped to build assets and analytic metrics for the hedge fund and associated mutual fund products. Mr. Millar’s work at the hedge fund was quantitatively driven, from algorithmic trading systems to building a model to track volatility and correlations among managers in the firm. Mr. Millar was commonly cited in commodity related articles for Reuters, and was a popular commentator for financialsense.com

Prior to his work in the financial field, Mr. Millar was a musician, playing cello for the Seattle Symphony and Seattle Opera. He has a Master of Science degree in Economics from the University of Oregon, where he specialized in monetary policy, econometrics, and the role of crude oil in the US economy.

Christopher Maddy


Christopher is a Senior Quantitative Analyst at Hubbard Decision Research.  He comes to HDR with a quantitative educational background and several years of experience as an analyst in the retail industry.  He is a well-rounded generalist in modeling and is a highly sought advisor for Excel and VBA solutions.  His professional development interests include learning new modeling techniques and implementing automation in decision-systems.

Prior to joining HDR, Mr. Maddy was in a consulting role at Foresight Associates and at Retail Solutions, Inc., where he worked with an array of Fortune 100 clients to create specialized reporting solutions and custom applications to address business questions.

Mr. Maddy’s educational credentials include a B.S. in Chemical Engineering from the University of Iowa, an MBA from Boise State University, and a M.S. in Finance from the University of Utah.  He gave lectures and was the instructor for several classes in Business Statistics while pursuing MBA studies at Boise State University.  Mr. Maddy has taught preparatory courses for the GMAT exam and has been an independent consulting developer of VBA programs.