Hubbard Decision Research

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Friday, July 04, 2008

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			HDR News

Doug Hubbard's book "How to Measure Anything" is the #1 bestseller in the Math for Business category on Amazon. It has already been translated into Russian and Korean!

			Now Appearing...

Doug Hubbard will be speaking about his book and other popular risk/valuation topics at several conferences this year including:

Boston
Chicago
...and more

(see event details)

The average payback on the analysis of large, risky IT investments is more than 20 times the cost of the analysis.
Hubbard Decision Research

			Reviews

"AIE's unique strengths are its processes for clarifying and quantifying 'unmeasureable' benefits, costs and risks..."
The Gartner Group
(more reviews)

			About Hubbard Decision Research

Hubbard Decision Research (HDR) is the most capable firm on the market specializing in the economic analysis of Information Technology. HDR was founded by Douglas W. Hubbard, the creator of "Applied Information Economics" (AIE). Hubbard developed AIE as a practical application of scientific and mathematical methods to the Information Technology investment process.

			How To Measure Anything

Finding the Value of Intangibles in Business

Doug Hubbard's research in measuring the most difficult and "intangible" aspects of business, government and technology culminate in his new book "How to Measure Anything: Finding the Value of "Intangibles" in Business" . The book, published in July, 2007, shows how any problem, no matter how difficult, ill-defined, or uncertain can lend itself to measurement using proven methods. It includes case studies on a variety of difficult measurement problems including IT risk, intellectual property, markets, etc.

Since its publication, it has been the #1 best seller in Amazon's Math for Business category and it has been translate into Russian and Korean!

This book has its own website! This will provide downloads of spreadsheet examples from the book as well as discussion boards on real measurement problems from readers.

The forum on the book's website contains a thread called "The Measurement Challenge". If you know of a difficult or even "impossible" measurement in your organization, post it there and we'll discuss how to solve it.

			Hubbard Becomes An Expert on The Advisory Council

HDR has joined the network of subject matter experts in The Advisory Council (TAC). TAC is an IT advisory service that redefines the industry. TAC's service oriented model delivers custom written advice focusing on driving costs out and increasing service delivery levels.

"The Advisory Council is another price disrupter. It offers a custom, on-demand advisory service, a 'just in time' approach to the market." - Outsell, Inc. IT Research Ripe for Change

			More "Prediction" Markets Researched by HDR

More "Prediction Markets" Research by HDR "Prediction Markets" are a way to use the same collaboration methods used in the stock market to determine the chance of various future events. Ten years ago, Doug Hubbard conducted research that showed that "trading options" on events like political elections and technology development actually is a realistic way to set the probabilities of events. Now, Consensus Point is assisting Doug Hubbard in further research in the viability and applications for prediction markets.

			Groups Sponsored by HDR:

HDR is pleased to be a vendor sponsor for two Chicago-area CIO groups:
Technology Executive Network TEN is a community exclusively for CIO's and top IT (Information Technology) executives. TEN firmly believes that the best way for IT executives and CIO's to get trustworthy information is to get it from each other. What I like about them is the frequent number of events they organize. They separate member CIO's into small, medium, and large company sizes and they have at least a roundtable for one of the group nearly every week.

Illinois CIO Exchange
The Illinois CIO Exchange is a new for-profit technology industry association where IT leaders are brought together to assist in the identification, adoption and implementation of Illinois-based technologies. The association dues are economical and it focuses on practical services. It grandfathered-in Society of Information Management members in the Chicago chapter, which bootstrapped them into a membership of over 100+. The Illinois CIO Exchange members have to be the senior IT managers and have to be a large employer in Illinois.