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Hubbard Decision Research will come to your firm, conduct an analysis of your proposed investment, and deliver our assessment of the economic viability of the investment.

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Hubbard Decision Research provides you the tools to further education in areas of Applied Information Economics through webinars, seminars, and certification.

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Douglas Hubbard is the inventor of Applied Information Economics and the author of several top-selling business math books.

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Hubbard Decision Research provides training, consulting, and tools for the most difficult measurement, forecasting, and investment decisions facing organizations today.

For over 19 years, our vetted Applied Information Economics methodology has been applied across a diverse range of fields and industries, all over the world.

Applied Information Economics has been used to clarify a variety of difficult and risky decisions over the years in fields as wide ranging as insurance, mining, medical devices, military logistics, and many more. No matter how difficult your challenge in decision analysis, risk assessment, data gathering, and complex forecasting, Hubbard Decision Research can solve it!

Latest News

Hunting Wolves in Wisconsin

Given the current pricing of wolf hunting licenses in Wisconsin, it is unlikely that revenue from the wolf licenses offset the negative effects wolves have from killing deer, livestock, and dogs. However, there are two caveats to this statement: first, to make this assessment definitive depends on accurately estimating the worth of the life of[…] ... Read More.

Feeling the Beat

“Google searches, Twitter feeds, and even Amazon sales ranks produce a lot of data—data that can be used to identify trends in real time and help business leaders get ahead. ‘There’s a revolution in data about society,’ says Douglas Hubbard, author of Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities (Wiley, 2011). ... Read More.

Reversed columns in regression example

On page 173 of the 2nd edition of How to Measure Anything, I show a formula for estimating ratings points of a TV show based on the correlation to weeks spent promoting the show.  The formula shown is actually an estimate of promotion weeks based on ratings points instead of an estimate of ratings points[…] ... Read More.

Tim Peter for Marketing

I talked to someone who has both a vision as well as an impressive track record for marketing.  Tim Peter (www.timpeter.com) describes his services on his website as “proven solutions to improve your e-commerce results and your Internet marketing”. I came across his site because I got a Google Alert on a flattering review he[…] ... Read More.